Name: Rebekah Paul
Date : 10/19/2009 6:08:42 PM
Comment:
There has been a lot of talk lately about whether there is no longer a difference between B2B and B2C marketing. In a recent blog posting, B2B2C: Are We Not All Marketing to People?, I took a look at how they are now same and what may forever be different. http://www.marketingroiordie.com/2009/09/29/b2b2c-are-we-not-all-marketing-to-people/

Name: Todd Bagley
Date : 7/17/2009 3:17:07 PM
Comment:
Yes... Marketing is a SCIENCE... the Internet brings down this cost to almost zero. Sales is an ART... it is the most important value that a business sales professional brings to the table. Todd Bagley, CEO Keytro Corporation Keytro.com... where businesses in need find, meet, and buy from solution sales professionals http://www.keytro.com

Name: GoatBoy Hornung
Date : 7/9/2009 10:24:59 AM
Comment:
Caroline... you're absolutely right about end-user oriented activities like the pizza place promotion. But influencing DSRs or others that sell or work with that restaurant is another story. Just try getting a sales reps to Twitter along the way (that's a scary thought!).

Name: Caroline Perkins
Date : 7/9/2009 10:00:54 AM
Comment:
Love your new concept but disagree with you about Twitter. In NRN (June 15) is this report: Naked Pizza - a natural-pizza concept in New Orleans - just had a Twitter-based promotion. 68% of the day's sales were attributed to Twitter vs. 15% with an earlier couponing effort. If used right, social media is an excellent marketing tool.

Name: Todd Hauser
Date : 7/9/2009 8:29:58 AM
Comment:
Great concept, Educating DSR'S, brokers, manufacture reps, to understand each other and their roles in the sales and solutions process. The end goal is being able to help all operators be profitable and thrive. After all we are only as successfull as our customers are.